The Fall of the Entrepreneur… (Fake Entrepreneurs)

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Alright guys today I wanted to address an issue that I didn’t even know existed. That is, until a former manager of mine asked me “are you REALLY an entrepreneur? Or, are you just a WANTrepreneur?”

The question struck me off guard… First off, of course I’m an entrepreneur through and through. Second, what the hell is a WANTrepreneur? I had to have him break it down for me. He explained. An entrepreneur and WANTrepreneur are pretty similar, at least, in mindset. They both understand that building up businesses and turning ideas into reality is the path they want to pursue. Both detest working for anyone else, marching to the beat of someone else’s drum, and having their worth determined by arbitrary means.

So what’s the big difference?

Well let’s look at the meanings of the “words.” Entrepreneur comes from the root French word entreprendre (to undertake). Wantrepreneur comes from a made up land with no root word, so I say it means (to want to undertake). There lies the problem. If you’re an entrepreneur you’ve likely ran into this issue before. Hell, I would argue a majority of people do. You want to start this amazing project; build this cool product. Problem is, you don’t know where to start and often your idea never leaves the ground.

It’s not like we don’t know what to do so we just give up, some of us take it a step further. We start to research what we are wanting to do (see what I did there)? Therein lies the problem, we research and research and research.  We research so much that we never actually get anything done. Now this may not be everyone’s issue but I know it was mine. Sometimes I would research to the point of talking myself out of what I was trying to do in the first place. Because, after learning what I thought I needed to know it was just too much trouble to take action. Or worse I would get analysis paralysis and be too flustered to start which is a big mistake.

But there’s hope for you yet!

What I finally realized is that at best all I needed was functional knowledge on a topic. No need to be an expert right away, just what I needed to know at the moment for what I was doing. Think of it like this, for those of us in the world who need to lose weight. What is the most basic way to achieve that task? Eat less and move more, right!? Then why is it we don’t all look like the best versions of ourselves? Well first off that shit is hard to maintain. All the foods that taste wonderful are terrible for you and all the foods that are great for you are boring as hell #FatKidProblems. Second, what do we do, we research ways to lose weight easier. “Screw hard work, this magic (pill, product, diet) is gonna help me do it the easy way.” And do they work? Kinda but not like eating right and exercising would. So my argument for you and my new philosophy is we don’t need more information we need more action!

Here’s a real life example: about a year or so ago my brother and a friend started a t-shirt company. They started up the traditional way. With a couple designs they lined up a printer and spent a few hundred dollars on some prints.

***(caveat) They prelaunched their first 2 designs. The money they got from their first batch of customers paid for first and second runs.***

They we’re successful but didn’t know much about social media and branding. With my knowledge I approached them to be a partner. I didn’t know anything about starting a t-shirt company but I knew about branding. I figured it was a win-win, but, they didn’t see it that way and my offer was declined. Jusstin a few years ago would have just left it at that. I, however, had a new philosophy so I sought out the basic information to get started. What I found out was the traditional way of starting a t-shirt company was outdated. Nowadays, people are using online order fulfillment companies to get their ideas printed. Fulfillment companies can get you started without a large cash outlay to start.

Now I have a t-shirt shop up and running on the internet and the best part? I don’t have hundreds of dollars worth of t-shirts sitting in a cardboard box, waiting to be purchased and shipped. In fact the only money I ever spend is on generating traffic via ads or on graphic designers. That’s right the basic information I sought out didn’t include learning graphic design. Why? There are plenty of people ready to work and improve their portfolio.

This blog is another example. Two months ago my blogging knowledge was limited to a reading them from time to time. Fortunately, I had a good friend, that was already a year ahead of me into the blogging world, to show me the ropes. That’s is a good point. If you want to cut out a lot of the learning part find someone that’s doing what you want to be doing. If they are having success at it, ask them to teach you! Anyway I’m getting off topic a bit.

That’s just two brief examples of how I became an entrepreneur. And you know what it’s not hard to make the shift yourself. Will you fail? Yes, A LOT but every time you fall and get back up you come back better than you were before (kinda like Vegeta). So I ask you are you an entrepreneur or a WANTrepreneur? If you want to solidify that entrepreneur status then my two takeaways for you are:

  1. FIDI- “Fuck it, do it.” Less thinking, more doing. I don’t care how you rationalize it, just know it’s OK to figure it out as you go. “You don’t have to be great to start, but you have to START to be great!” – Zig Ziglar So start…
  2. Cut the learning curve. If you have access to a mentor don’t be afraid to ask for some tips, they’ve been where you are now and can help you navigate the entrepreneur minefield.

Well that’s it guys. Do you agree? Disagree? I want to hear from you. Drop a comment below, hit the like button and give this bad boy a share if it really hit home for you! Until next time…

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